Kovered the story so far….
Its fair to say, its taken a while to get back online, but we are excited to be back and hope that you agree…..
We started as a two man team back in summer 2013, born on the edge of the Cotswolds, we always felt a strong connection with nature and the Great Outdoors. Combine that with a lust for tech, adventure and a dose of the great outdoors and you end up with the Kovered vision.
At the time, sustainability consultant (Matt) had become disillusioned with being hired to help greenwash the image of companies with no genuine concern for the environment. The other half, Jase, (an avid traveller) and customer service guru decided that it was time to give the adventurer of entrepreneurism a go! Together we knew there was more out there than 9-5, so we made the logical step, to offer sustainable, tech centric accessories with an attention to detail unlike anything else on the market.
After noticing how friends and family had becoming disconnected from nature in our tech centric lives, we thought it was about time we brought natural, ethically sourced and tasteully crafted design to the consumer accessories market. We were shocked by the lack of natural durable materials and toxic “disposable” options. It wasn’t an easy task by any means…. it meant that we had a number of failed lines and many hours of research. But in the end, we launched our humble tribal themed range and the journey began!
Is it a good time to strike it alone?
Either you’re comfortable being employed or you think you can credibly make a difference as your own boss. We aren’t saying going it alone is for everyone, but for us it’s about problem solving, spending downtime outdoors and hopefully engaging people around the concept of sustainability. But we don’t really see ourselves as alone. We are trying to build an element of social inclusion and involvement into Kovered. There’s a wealth of talent that pours out from uni’s and colleges across the country each year which is often lost to other industries and never comes to light. We want to get designers, entrepreneurs, and ideas people onboard as we grow. None of what we have created would have happened without support and advice from other likeminded souls and the skills of our talented friends like Yandi and Pia Schiele photography.
Which challenges have you faced?
Everyday we face a challenge, but that’s part of the journey, right? There has been a particularly steep learning curve over the past 3 years, to a level of detail we never thought imaginable. One of the biggest challenges is keeping in line with our sustainability pillar whilst maintaining the desired level of quality. But we are making sure things are solid on this front from the bottom up, even if it takes us a little longer. We’re often balancing crazy ideas like fully compostable organic packaging with practical things like, postage and protection. It’s hard adapting to the evolution of the business while maintaining our original ethos and goals, but stick with us and we’ll pull out some pioneering and original ideas!
Skip forward 3 years, lots of lessons and a whole load of adventure…… we are now launching our new website and range of 2017 tech accessories along with bespoke branding service. We’ve also added a new partners to team, from designers who brings a decade of design experience from a world leading UK brands, and marketing agents to grow the brand into wholesale partners globally.